Augmented Reality in Digital Marketing
Augmented reality is a new and rapidly growing trend in digital marketing. It allows the consumers of certain brands to first try the product with digital devices having cameras. It creates a virtual overlay of the products, so it is easy for the consumers to try, apply, satisfy and purchase the product without any second thoughts. Augmented reality adapted by brands provides consumers with the fun of trying multiple products and purchasing the product with satisfaction. What is Augmented Reality? Augmented reality is an upgraded version of the real world. Digital devices create them with cameras and various sensors, which help manipulate the real-time physical entity. It adds up to the existing physical world by overlaying techniques. It is more than merely a marketing tool, but the companies are using it digitally to attract consumers and creating a wide lead base. People are drawing tangible benefits out of the augmented reality, which will contribute to a company'...
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